Amanotes

[UPLIVE Company] Senior UA Marketing (Mobile Games)

Vietnam

Full-Time

TLDR

Own and scale user acquisition across 5-7 mobile game titles, managing large budgets across Meta, Google Ads, TikTok, and more, partnering with Product, Monetization, Creative, and Data teams.

ABOUT THE JOB Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide. WHAT YOU WILL DO

Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users

Define UA launch strategies for new titles, including pre-registration campaigns

Define conceptual creative strategies and testing processes

Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

3+ years of hands-on UA experience in mobile gaming industry

Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

Solution-oriented, self-motivated and have the attitude to get things done

Comfortable with uncertainties and changes in a fast-paced environment

Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

Competitive salary, 100% salary during probation

Performance bonus with 30% of company profit shared with no cap

Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

Minimum 12 days paid annual leave + 10 days paid sick leave.

12 days working from home per year

Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

Free daily lunch with 10+ menu options.

Free daily F&B: Snacks, juice, beverage, tea-time

Monthly/Bi-monthly team activity allowance

Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

Sponsored sports activities: badminton, soccer, ...

Sponsored overseas conferences and industry events for all levels.

••Modern equipments/AI tool provided.

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• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

How To Apply?

Click the button or contact us at talents@uplive.zone

Benefits

Equity Compensation

Performance bonus with 30% of company profit shared with no cap

Free Meals & Snacks

Free daily F&B: Snacks, juice, beverage, tea-time

Health Insurance

Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

Learning Budget

Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

Modern equipment and AI tools

Modern equipments/AI tool provided.

Paid Time Off

Minimum 12 days paid annual leave + 10 days paid sick leave.

Remote-Friendly

12 days working from home per year

Wellness Stipend