Vice President Brand, Content, and Experience

Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

Cision employs the brightest, most passionate people in the tech industry. If that sounds like you, we’d love for you to join our growing team! We invest in our people through training and professional development, while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The market leader in the dynamic Comms Tech arena, Cision is in a period of rapid growth and seeks an energetic, creative, results-driven Vice President of Global Brand, Content & Experience to build a compelling brand positioning and narrative, and to activate it holistically across owned, earned and paid experiences to inspire our stakeholders (prospects, customers, industry influencers, partners, employees and investors) to engage deeply.

This role has direct responsibility for global brand positioning and marketing, thought leadership & content strategy, public relations, events/experiences strategy, organic social media strategies and our in- house creative team (which supports internal and external communication strategies) #LI-Remote #LI-Cision2022

Key Responsibilities:

• Build Cision’s global brand strategy, leveraging the vision work recently completed by the Executive Leadership Team
• Define Cision’s unified brand positioning, including integrated value proposition, messaging pillars, reasons to believe
• Partner with Product Marketing and regional leaders to build strategic brand architecture and product/service naming conventions that accommodates our diverse portfolio
• Develop updated brand creative guidelines and visual strategies to express Cision’s positioning in a clear, relevant manner
• Develop and launch brand marketing strategies that build awareness & curiosity in the marketplace, and express Cision's credibility as a differentiated market leader among key audiences
• Partner with key stakeholders to incorporate brand value into all messaging strategies and campaigns e.g., demand generation, recruiting
• Develop methods of measurement for brand awareness and perception, at the global and local market level
• Partner with our external agency to develop and execute Cision’s Public Relations strategy in support of our corporate, brand and demand-generation objectives
• Develop and manage the execution of a full customer lifecycle editorial content strategy, including thought leadership, that can be deployed across Marketing & Sales channels. From setting strategy & objectives, to creation and distribution, to performance analysis and measurement, leading a team of in-house and freelance creators, across markets
• Develop a holistic organic social media strategy that leverages B2B relevant platforms to deliver Cision’s corporate, brand and demand-generation messages authentically and effectively to reach our target audiences and enhance perceptions of Cision
• Manage Cision’s in-house creative team to deliver against the creative projects of a variety of internal stakeholders, including Marketing, Sales, Product Management, HR and Communications. Scope of this responsibility includes: shaping compelling creative vision, driving high-quality execution, ensuring that best practices and innovative design and execution methods are being applied, establishing priorities and managing backlog to ensure on-time delivery, partnering with external agencies and vendors to scale best-in-class capacity 

Experience:

• Minimum of 10+ years of experience in B2B Marketing with focus on brand development and content and event strategy development and execution
• Proven track record of building inspiring differentiated brands activated through clear narratives via content and experiences
• Experience developing one or more B2B content marketing engines to fuel corporate, brand and demand-generation objectives
• Experience leading a diverse team of creators and executors 

Competencies:

• Accountability: Takes responsibility for driving positive outcomes, and instills this mindset in their team and peers
• Leadership: Establishes a vision and is able to mobilize others to deliver on it
• Communication: Strong written and oral communication skills
• Strategic Mindset: Demonstrated ability to translate customer, competitive and business insights into strategies that can be tested, measured and scaled
• Collaboration and Influence: Demonstrated ability to build strong cross-functional relationships and collaborative ways of working; ability to influence and develop buy-in across an organization
• Performance Measurement Orientation: Naturally establishes performance metrics and feedback loops that inform continuous improvement
• Bias to Innovation: Excitement for B2B marketing innovation and curiosity that leads to calculated experimentation

Who are we?

• A global tech company that provides communication solutions to top brands across every industry. 
• We're an award-winning leader in Public Relations, Marketing, and Social Media Management technology and intelligence. 
• At the core, our dynamic organization is powered by our 4,000 people — who together create a strong culture of collaboration and community. 
• Cision is a communications leader that uses the power of technology to transform our clients' business. Our software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. 
• Cision is a mid-sized company with 4,000 employees globally, and 53,000+ clients in 170+ countries. We have the resources of a large company and the entrepreneurial spirit of a start-up. 

Why work for Cision?

• You can build, sell, deliver, or support products and services that are the best in the business. Together, we amplify our clients' stories to the world. 
• There is a lot of career opportunity for you to stretch, develop new skills, lead from the front, and progress in new roles. We offer training, career and leadership development, and multiple career pathing opportunities. We promoted 270 plus employees in the year 2021. 
• Our Diversity, Equity & Inclusion (DEI) strategy focuses on access to diversity education, increasing representation at all levels, and fostering an environment of belonging. Cision’s inclusiveness and feeling of community can be seen and felt directly through the work of our four, active Employee Resource Groups. 
• Our Cision Flex work policy blends the best parts of remote work and in-office collaboration. 
• Our modern office environments across the globe provide the perfect space for coming together as a team or working independently. 

Our Benefits:

• Full Benefits start day 1 of employment (medical, dental, vision, short term disability, long-term disability, pet insurance, legal, life insurance, and much more) 
• Health Savings Account (HSA) Employer Contributions 
• HSA and FSA options 
• HDHP and PPO options 
• Telehealth 
• Flex time off (Unlimited Paid Time Off) 
• Hybrid (Remote and In-Office) work environment 
• Cision pays for your short-term and long-term disability 
• 401(k) with 8% company match 
• Paternity leave 
• Education assistance 

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.