VP, Go-To-Market Strategy & Operations

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Position Description:

The VP, Go-To-Market Strategy & Operations will lead a high-impact team responsible for product marketing, market research, campaign & event operations, and marketing infrastructure. This role reports directly to the SVP, Marketing and Admissions (CMO) and is a member of the global leadership team.

In this role, you will build and lead a team that is relentlessly focused on driving growth by setting long term competitive positioning and go-to-market strategy for our core audiences, and ensuring superb execution through scalable systems and processes that support our growth ambitions.

This team has a mighty remit: Defining messaging for new product launches. Running engaging customer events. Testing into new audience segments. Building playbooks and collateral for sales. Driving voice of the customer in product development. Refining how we tell our story at every touch point. Creating alignment and order through systems thinking.

We are looking for a seasoned marketing leader who can balance deep strategic work with crafting crisp messaging, all while moving fast to get results. You will serve as a thought partner and influencer to leaders and stakeholders across the company, shaping the vision and creating alignment around how we market and sell to our customers.

Responsibilities:

• Lead and inspire a team of talented multi-disciplinary marketers and program managers to maximize the impact of their work.
• Oversee the go-to-market workstream for strategic marketing projects such as product launches, flagship campaigns, and growth initiatives, ensuring differentiated value proposition, cross-functional alignment, and enablement of customer-facing teams.
• Develop positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating the needs of GA’s customers.
• Formalize and expand upon customer insights, competitive intelligence, market research, and analyst relations, in partnership with the product team.
• Solve for needs across the martech and data stack, owning key marketing infrastructure projects, and building the business case for strategic investments in systems and tooling—ensuring that the right data is in the right hands at the right time to optimize media, creative, and website optimization, etc.
• Partner with leaders in product, engineering, sales, creative, and other teams across the company to ensure that our systems, projects, campaigns, communication, and reporting matrix are transparent and effective.

Qualifications:

• 10-15 years experience in strategic marketing, preferably in technology or education with a global customer base.
• A collaborative leader who can ingest good ideas from wherever they originate, and quickly build trust and mutual respect.
• Strong results orientation combined with excellent judgment and problem solving skills; track record of go-to-market success.
• Ability to think strategically as well as roll up your sleeves to manage execution.
• Exceptional communication skills, whether crafting customer-facing copy or influencing internal stakeholders.
• Strategic agility with demonstrated ability to lead large, complex, cross-functional projects.
• Energized by our mission of transforming people’s lives and careers through experiential education.