VP of Marketing (remote)

At Fitbod, our mission is to empower our users of all ages, levels and experience in maximizing their health & wellbeing through a customized and dynamic fitness plan. We value ideas, set achievable goals and celebrate our wins - both big & small!  It’s a challenging and evolving environment that enables you to learn and grow.  As a part of a tightly-knit collaborative team, you will have the opportunity to work closely with our founders in the continued evolution of the Fitbod experience, and in doing so, directly help hundreds of thousands of loyal users practice fitness and lead healthier lives!

As Fitbod's new VP of Marketing, you would directly lead and scale the marketing group, and help Fitbod achieve that next step-function growth. Reporting to the CEO, this person will oversee all aspects of marketing and drive the marketing vision and strategy for Fitbod. 

Key Responsibilities

• Lead a team of cross-disciplinary marketers - Paid User Acquisition, Email and Lifecycle, Content, Social Media and Creative/Brand - to drive key business outcomes 
• Build and own the overall marketing strategy, execution plan and budget.
• Determine team org structure and needs - Lead hiring, onboarding and management of new team members
• Launch and execute go-to-market and customer retention initiatives
• Understand growth and the customer journey - Partner with product and engineering to drive company growth and achieve revenue goals
• Leverage data and analytics to optimize marketing spend
• Test new channels as Fitbod continues to grow and scale
• Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space
• Participate in leadership meetings to drive strategy and alignment across the organization

Minimum Requirements

• 10+ years of digital marketing experience at fast-growing, user-centric companies
• 5+ years of experience in a leadership role, experience building and managing a marketing organization
• Proven track record of leading and collaborating cross-functionally, managing a team and growing and leveling up team members
• Experience closely partnering with other teams, including product, sales, engineering, as well as with external stakeholders
• Excellent communication and interpersonal skills

Try our app for free! https://www.fitbod.me/ 

Positions are remote-only, with the option to work from our SF office when it is safe to do so.

We are looking for full-time teammates! Positions include a full benefits package including: Full Medical, Vision, Dental, Life & Disability Insurance, flexible time-off, Slavic 401(k) with a 4% company match, company-wide days off for wellness & social lunches (via Zoom of course), a stipend for the gym/fitness, and all employees are able to expense up to $2000USD/year for continuing their development while employed with Fitbod!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or Fitbod Applicant and Worker Privacy Notice.

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