Web Dev/Marketing Operations Manager

• Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization. 
• Own website optimization of our WordPress website, including page development, plugin updates and more. 
• Create Landing pages, emails, forms and other marketing elements. 
• Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows. 
• Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools. 
• Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention. 
• Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement. 
• Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions. 
• Support marketing operations as needed, including ad hoc tasks and conference preparation. 

• 3–5 years of hands-on experience in marketing operations in a B2B SaaS company, including proven experience with marketing automation platforms (HubSpot & Marketo) and Salesforce CRM - must. 
• Hands-on experience maintaining WordPress websites - must 
• Solid understanding of HTML, CSS, basic JavaScript, themes, plugins, and page builders  
• Ability to debug common WordPress and front-end issues 
• Strong understanding of lead nurturing, segmentation, data integration, digital marketing workflows, Excel, marketing analytics tools and campaign execution. 
• Experience in campaign performance reporting and visualization tools. 
• Experience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.). 
• Detail-oriented, proactive, analytical, and a strong problem solver with excellent communication skills. 
• This is a highly hands-on technical role; curiosity and eagerness to learn are essentials. 
• Ability to work independently, manage multiple priorities, and collaborate across global teams 

Advantage

• Bachelor’s degree in Marketing, Business, or related field. 
• Fluent English; additional languages are a plus