Brand Manager

ABOUT US

HyperionDev is one of the largest providers of accelerated online education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, University of Chicago, UCT and Stellenbosch University to deliver structured technical and digital courses and bootcamps that accelerate people into fulfilling careers. We have been recognised as one of the top education technology scaleups in the world and have gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global digital skills gap by integrating online education with human mentorship and expert code review, powered by a workforce in Southern Africa, to lower the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries.

Our ecosystem also includes HyperDev, a developer-focused spin-out building AI tools that help people turn ideas into working software while retaining control over their code. HyperDev extends our mission beyond education, supporting how developers build, learn and grow throughout their careers.

We're backed by nearly 2000 investors and have raised the largest crowdfunding round for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

We’re looking for a Brand Manager with strong customer research, positioning and marketing project management skills to support HyperionDev and our university partner brands.

You’ll translate brand strategy and audience insights into clear messaging, actionable briefs and coordinated marketing activity. Working closely with growth, creative, admissions and university partners, you’ll manage priorities, documentation and approvals to ensure campaigns and course launches are delivered consistently, accurately and on time.

This role emphasises research, planning, stakeholder management and quality assurance, working alongside the specialists responsible for copy, design and channel execution.

RESPONSIBILITIES

• Customer & Market Research: Develop audience personas and gather customer insights, admissions feedback and competitor intelligence to inform marketing priorities and messaging.
• Course Positioning & Messaging: Define clear course propositions, USPs and differentiators that communicate value to prospective students and guide marketing execution.
• Go-to-Market Planning: Develop and coordinate marketing plans for course launches and updates, aligning audiences, messaging, deliverables and timelines across teams.
• Marketing Project Management: Manage briefs, schedules, dependencies and approvals to ensure marketing projects are delivered accurately and on time.
• Stakeholder & Partner Management: Coordinate internal teams and university marketing partners to align requirements, resolve blockers and secure timely decisions and approvals.
• Marketing Documentation & Enablement: Maintain course messaging, audience insights and product information that help marketing and admissions teams communicate consistently and accurately.
• Marketing Quality Assurance: Review customer-facing materials for factual accuracy, agreed positioning and compliance with brand and partner guidelines.
• Marketing Effectiveness: Use customer feedback and campaign performance insights to refine positioning, messaging and go-to-market activity.

Requirements

Minimum

• At least 3 years’ experience in brand marketing, product marketing or a comparable marketing role involving customer research, positioning and campaign delivery.
• At least 1 year’s project management experience coordinating marketing campaigns, launches or related projects across multiple stakeholders.
• Experience conducting customer and competitor research and translating findings into marketing recommendations.
• Experience developing product positioning, customer propositions and messaging.
• A sound understanding of digital marketing channels and how messaging supports the journey from initial interest to enrolment or purchase.
• Demonstrated ability to manage marketing briefs, timelines, dependencies and approval processes across concurrent projects.
• Experience working with creative and channel specialists to translate marketing plans into deliverables.
• Strong written communication, stakeholder management and attention to detail.
• A diploma in Marketing, Business, Communications or a related field, or equivalent relevant professional experience.

Preferred 

• At least 4 years’ experience in product or brand marketing within a high-growth consumer-facing business.
• At least 2 years’ experience managing marketing projects involving external partners or multiple markets.
• Experience marketing education products or working with university partners.
• Experience developing and coordinating go-to-market plans for new products or services.
• Experience creating messaging guides, campaign briefs or sales enablement materials.
• Experience managing partner approvals, agencies or external suppliers.
• Familiarity with project management tools such as Asana, Basecamp or Trello.
• Experience using marketing performance data alongside qualitative research to evaluate and improve messaging.
• A degree in Marketing, Business, Communications or a related discipline.

Benefits

BENEFITS

Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.

Generous annual leave and medical benefits: We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.

Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, & Yoco. 

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision, and ours is a relentless quest for improvement.