Brand Manager
TLDR
Lead digital campaigns, community building, social media, and product launch GTMs to drive customer engagement, acquisition, and brand presence.
Job Description
Razorpay - Brand Marketing Executive
About Razorpay
We are a leading Payment Solutions company in India and are backed by prominent investors like Y-Combinator, Tiger Global, Matrix Partners, Ribbit Capital and Sequoia Capital. We are a payment solution for forward-looking businesses. We enable online merchants with any payment need to easily accept, process and disburse payments through the most developer-friendly APIs, easy integration, onboarding processes and truly involved customer support. Our customers swear by our tech and UX, and we are ecstatic to see people enjoy the results of our fanatic focus on making online payments simple and accessible.
Together we say - 'The Future of Payments is Here'
Brand Manager - JD
Key Responsibilities
- Strategize, lead & execute the projects required to boost our brand presence
- Planning and execution of all communications for Digital marketing campaigns, community building and social media
- Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.
- Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.
- Managing the community building efforts for Brand Razorpay end to end
Minimum requirements
- 3-5 years of overall marketing experience.
- Minimum 2+ years of having managed brand marketing campaigns
- Strong creative & soft skills combined with an affinity for data.
- B2B/ SAAS product experience would be a big plus.
- Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.
Razorpay builds comprehensive payment solutions designed specifically for businesses in India. Our platform offers easy integration for over 100 payment methods, automated payroll services, and a smart banking dashboard, making it the go-to choice for startups and enterprises looking to manage their finances seamlessly.