Complex NTWRK

Freelance TikTok Strategist, Complex Bets

New York, U.S.

Contractor

Remote

$280 per hour

TLDR

Develop and direct premium Complex Bets content on TikTok, blending sports culture, betting narratives, real-time responsiveness, and culturally resonant digital storytelling.

Company And Culture Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce. Why We're Hiring The Producer for Complex Bets sits at the intersection of Video Production, Direction, and Creative Development within Complex’s video division. This position leads the execution of Complex Bets, a new to world Complex vertical channel that sits between sports and predictive markets. The Creative Development Producer is both a doer and a thinker—someone who thrives in the fast-paced intersection of creativity and execution. The producer will support the ideation, development, and production of the next generation of Complex video formats and franchises across the new platform. As a member of the Creative Production team, this producer is both a hands-on executor and a forward-thinking collaborator - someone who thrives in fast-paced creative environments and understands how to translate culture into premium digital video experiences. The role requires fluency in creative ideation, video directing, with a focus on celebrity interaction and digital storytelling. The candidate should have the ability to turn brainstorms into tangible decks, pilots, and tentpole moments that move the brand forward. This role demands both production rigor and an innovative creative mindset: someone fluent in Complex culture, storytelling, and the mechanics of digital media. This role amplifies Complex’s ability to produce and direct, socially resonant, and culturally relevant content while fueling the broader development pipeline that powers the brand’s future formats and franchises. Top 3 Keys to Success - Execute premium content: Produce and direct new to world and recurring shows that embody Complex’s voice and creative standard, leading the charge from concept through broadcast, coordinating between studio, production, and talent teams. - Translate ideas into proof: Turn creative concepts into decks, visuals, and pilot-ready treatments that bring development ideas to life. - Blend innovation with execution: Use cultural intuition and emerging technologies to elevate both long form youtube and creative development outputs. Work Schedule 40 hours a week Monday - Friday What You'll Do

Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.

Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.

Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.

Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.

Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.

Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content.

Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.

Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.

Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.

Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.

Create reactive social content during live sporting events and major betting moments, often in real time.

Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.

Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.

Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.

Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.

Appear on camera as a personality and analyst for TikTok content when appropriate.

Develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement.

Manage freelancers, creators, contributors, and interns as needed.

Who You Are

2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.

Deep understanding of the Complex brand, audience, and voice.

Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.

Passion for sports, internet culture, and real-time conversation.

Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.

Ability to quickly identify emerging narratives and trends before they reach peak virality.

Excellent writing, editing, communication, and decision-making skills.

Comfortable appearing on camera and developing a personal presence within content.

Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments.

Strong understanding of responsible gaming guidelines and sports betting compliance considerations.

Extensive knowledge of major sports leagues, athletes, sports media personalities, and online sports communities.

Familiarity with prediction market platforms, odds movement, market sentiment, and betting-related social conversation.

Ability to work cross-functionally and independently in a fast-paced environment.

Self-starter with strong organizational and project management skills.

Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools.

Core Competencies: Entrepreneurial mindset, Deep understanding of sports culture and internet behavior, Strategic and analytical thinker, Audience-first decision maker, Strong news judgment, Creative storyteller, Action-oriented, Results-driven, Innovative and trend-forward, Thrives in fast-moving, real-time environments, Ability to anticipate cultural and market conversations before they break

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

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Complex NTWRK

Complex NTWRK is a dynamic platform centered on global youth culture and music lifestyle, offering a blend of engaging content, commerce, and live experiences. It connects audiences with stories in music, streetwear, sports, and art, fostering meaningful interactions between fans and their favorite brands and artists, while reshaping the landscape of digital culture and commerce.

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