General Manager, Startpage

About Startpage: Startpage is System1's flagship privacy technology brand, serving millions of users worldwide with private search and browsing experiences built around privacy, trust, and user choice. Founded in the Netherlands and built on privacy-by-design principles, Startpage has grown into one of the world's leading privacy-focused search platforms. Today, Startpage is a profitable, scaled global consumer internet business with meaningful revenue, EBITDA, and a loyal international user base. As consumers become increasingly aware of how their data is collected and used online, Startpage is uniquely positioned to become the trusted alternative for users seeking a safer, more private web experience.   The Opportunity: Search is undergoing its most significant evolution in decades. Advances in AI are changing how consumers discover information, how platforms compete for attention, and how digital businesses create value. Startpage is uniquely positioned to capitalize on these shifts as a trusted privacy-first alternative serving millions of users worldwide. We are seeking a General Manager to lead the next phase of Startpage's growth by expanding our user base, strengthening our brand, accelerating product adoption, deepening user engagement, and driving profitable growth. The successful candidate will understand how emerging technologies, including AI, are reshaping consumer behavior and will help ensure Startpage continues to innovate while remaining true to its privacy-first mission. This role is ideal for a consumer internet operator who has successfully scaled digital products through growth, product marketing, partnerships, and operational excellence. You should be equally comfortable discussing acquisition economics, retention cohorts, brand positioning, distribution strategy, monetization, and product priorities. You will operate with an owner mentality, running Startpage as a standalone business while leveraging the scale, resources, and infrastructure of System1. Core Mandate: • Accelerate global user growth, engagement, user retention, activation, and lifetime value • Strengthen Startpage's position as the leading privacy-focused search and browsing platform • Expand distribution through strategic partnerships and platform integrations • Grow revenue and profitability through disciplined product and commercial execution • Build a world-class consumer growth organization across product, marketing, analytics, and partnerships     This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066.   Business Leadership & P&L Ownership: Growth, Marketing & User Acquisition: Product Strategy & Consumer Experience:

• Define and execute the product strategy for Startpage's search and browsing experiences.
• Partner closely with Product, Engineering, and Design leaders to deliver compelling consumer experiences that drive acquisition, engagement, and retention.
• Champion the voice of the customer across all product decisions.
• Ensure product investments align with business objectives, user needs, and brand positioning.
• Evaluate emerging technologies and industry trends, including AI-powered search and discovery, where they can improve user experiences while preserving Startpage's privacy-first values.

Search & Market Evolution: Partnerships & Distribution: What Success Looks Like (24–36 Months):

• Sustained growth in DAU, MAU, and search volume
• Increased user retention and engagement
• Expanded global distribution footprint
• Stronger brand awareness and consideration among privacy-conscious consumers
• Successful introduction and adoption of new search and discovery experiences that strengthen Startpage's competitive position in an evolving search landscape
• Improved monetization and unit economics
• Continued growth in revenue and EBITDA
• Strengthened market position as the leading privacy-first alternative in search

What You’ll Bring:

Required:

• 8+ years of experience building and scaling consumer internet businesses.
• Experience leading growth and/or product marketing for a consumer product at scale.
• Demonstrated success driving user acquisition, engagement, retention, and revenue growth.
• Strong understanding of lifecycle marketing, consumer acquisition, monetization, partnerships, and brand development.
• Experience managing meaningful business metrics and operating plans, ideally with direct P&L responsibility.
• Ability to partner effectively across product, engineering, marketing, analytics, and commercial teams.
• Strong strategic thinker with a bias toward execution and measurable results.
• Passion for consumer products and delivering outstanding user experiences.

Preferred:

• Experience with search, browsers, consumer subscriptions, digital media, marketplaces, or other scaled consumer internet businesses.
• Experience leading international consumer products.
• Experience overseeing both product and growth organizations.
• Familiarity with how AI is influencing consumer search, discovery, content, or digital experiences.
• Interest in privacy, trust, and consumer technology.

Ideal Candidate Background: Why This Role Is Unique: