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Bosta
Bosta

Head of Product Led Growth

Egypt
Full-Time
This job is no longer available and isn't accepting applications.

TLDR

Own product-led growth across acquisition, activation, monetization, and retention through integrated Growth, Ecosystem, Payments, and Consumer App squads.

About Bosta Bosta is on a mission to revolutionize the e-commerce post-purchase experience. We're building end-to-end logistics infrastructure, from first mile to last mile, powered by tech that puts customers first. As we scale toward 1M+ parcels/day, growth is no longer just a marketing function: it's a product discipline embedded in everything from consumer services to Payments and merchant ecosystem tooling. About the Role We're hiring a Head of Growth (Product-Led) to own how Bosta acquires, activates, monetizes, and retains users through the product itself, not just campaigns. This is a hands-on leadership role sitting inside the Product function, blending product management, growth strategy, performance marketing, and data science into a single accountable owner. You'll lead the squads that directly drive Bosta's consumer and merchant growth loops: Growth, Ecosystem, Consumer App, and Payments, and you'll be judged on outcomes (activation, conversion, retention, revenue), not feature output. About the Product Bosta's ecosystem spans consumer-facing apps, merchant tools, and the internal systems that power Operations, Support, and Sales. The Consumer App, Payments, and Ecosystem (e.g., Shopify integration) surfaces are the primary growth levers, where UTM attribution, promo mechanics, loyalty, VAS attach, and merchant funnel design directly move the business. This role owns the strategy that ties all of it together.   Job Description

  • Strategy & Vision


    • Own the product-led growth strategy across the full funnel: acquisition → activation → monetization → retention, for both consumer end-users and merchants.

    • Translate Bosta's scale ambitions (250K → 1M parcels/day) into a growth roadmap spanning Consumers, Payments, and Ecosystem squads.

    • Define and defend board-level growth asks (budget, resourcing, experimentation capacity) with data-backed business cases.


      • Product-Led Growth Execution


      • Design and ship in-product growth mechanics: onboarding flows, activation nudges, promo/referral systems, loyalty and VAS attach, pricing/packaging experiments.

      • Own the merchant growth funnel (vertical-based signup, activation, bundle utilization) and consumer monetization surfaces (Payments Revenue, VAS Attach Rate, Escrow completion).

      • Build and scale the experimentation engine: A/B testing, feature flagging, and rapid iteration loops across squads.


        • Performance Marketing


        • Directly own performance marketing strategy and execution: paid acquisition channels, CAC/LTV targets, campaign planning, and budget allocation.

        • Integrate paid and organic growth loops with in-product mechanics (e.g., UTM attribution, promo codes, "Fulfilled by Bosta" campaigns).


          • Data & Measurement


          • Own the growth KPI framework end-to-end (activation, conversion, retention, CAC/LTV, revenue per user/merchant) and report on it in regular business reviews.

          • Partner with Data/Analytics to build cohort, funnel, and attribution models that inform squad-level prioritization.


            • Team Leadership


            • Hire, coach, and manage a team of product managers across Growth, Ecosystem, Consumers, and Payments.

            • Set squad-level OKRs and hold direct reports accountable to growth outcomes, not just delivery velocity.


              • Cross-Functional Leadership


              • Partner with Engineering, Commercial, CX, and Data Science to launch and scale growth initiatives.

              • Represent Growth at board-level and senior leadership forums, presenting strategy, metrics, and trade-offs clearly.

    • What you bring

    • Product-Led Growth expertise: Proven track record building growth loops inside a product (not just running campaigns around one), ideally in consumer apps, marketplaces, fintech, or e-commerce/logistics.

    • Cross-disciplinary fluency: Comfortable operating across product management, growth/lifecycle marketing, performance marketing, and data, able to go deep in each without needing a translator.

    • Data-driven decision-making: Strong command of funnel metrics, experimentation methodology, and attribution; able to build and defend a KPI framework, and to spot bias in survey/experiment design.

    • Monetization experience: Track record improving conversion, attach rate, or revenue-per-user metrics, payments, loyalty, or VAS experience is a strong plus.

    • Team leadership: Experience managing product managers, with a bias toward outcome accountability over output tracking.

    • Executive communication: Able to translate growth strategy and trade-offs into clear, board-ready narratives.

    • Bias to action: Comfortable operating in a fast-scaling startup, hands-on with specs, data pulls, and experiments when needed, not just strategy decks.

    Bosta
    Bosta

    Bosta is an overnight delivery provider focused on E-commerce companies in Egypt and KSA. By leveraging technology, we deliver fast, reliable logistics solutions that enable businesses to track and connect with couriers seamlessly through a unified platform, effectively disrupting traditional logistics models.

    Founded
    Founded 2016
    Employees
    51-200 employees
    Industry
    Internet Software & Services
    Total raised
    $1.7M raised
    View company profile
    Head of Human Resources
    No longer accepting applications

    This job is no longer available