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Spotify
Spotify

Head of Backstage Marketing

New York, U.S.
Full-Time
Hybrid
$171,640 – $245,200 per year

TLDR

Lead the marketing strategy for Shipping Our Expertise, Spotify's B2B SaaS business, while enhancing their engineering culture through effective communication and positioning.

The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.

About the Team
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.

Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.

What You'll Do

  • Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
  • Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
  • Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
  • Define clear positioning and differentiated messaging for technical B2B audiences
  • Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
  • Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
  • Lead event and community strategy to increase visibility and generate qualified pipeline
  • Scale marketing operations through strong planning, dashboards, and performance reporting
  • Build, mentor, and grow a high-performing, data-informed marketing team

    • Who You Are

    • You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
    • You have 5+ years of experience leading and developing high-performing teams
    • You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
    • You understand engineering culture and know how to communicate with technical audiences
    • You have owned revenue or adoption targets and can demonstrate measurable business impact
    • You have led digital performance marketing, paid acquisition, and growth funnel optimization
    • You are comfortable working with data, building forecasts, and using dashboards to guide decisions
    • You balance commercial thinking with strong product intuition and user-centered mindset
    • You bring structure and clarity to complex, ambiguous initiatives
    • You thrive in fast-moving environments and enjoy building new approaches from the ground up

    Where You'll Be

    • This role is based in New York
    • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

    The United States base range for this position is 171,640–245,200USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.

    Benefits

    Health Insurance

    401(k), meal allowance, paid time off, flexible holidays, sick leave

    401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave

    Paid Parental Leave

    six-month paid parental leave

    Spotify
    Spotify

    Spotify is an audio streaming platform that delivers an extensive catalog of music, podcasts, and audiobooks, catering to hundreds of millions of users globally. It empowers artists by providing them with the means to monetize their creativity while offering fans unparalleled access to a diverse array of content, all driven by a passion for sound.

    Founded
    Founded 2006
    Employees
    500+ employees
    Industry
    Media
    Total raised
    $2.6B raised
    View company profile
    Head of Human Resources