Head of Digital Acquisition (F/H)

Context 📄 You will join the Central Marketing team and take ownership of Younited’s global web performance and acquisition strategy. Your role will be to define and enforce global standards, ensure a high‑performing and scalable website ecosystem, and maximize online acquisition efficiency across all countries and business lines. You will operate at a strategic level, setting the vision and framework for both Paid and Organic acquisition, while working closely with local Business Units to ensure execution aligned with global guidelines and business objectives. You will manage the Sr. Traffic Manager and the Sr. SEO/GEO Manager, with hierarchical and functional reporting to the Head of Marketing Central. Key Responsibilities 🚀 1) Define and drive the global web & acquisition strategy You will define global standards and strategic priorities for web performance, Paid Media and SEO/GEO across all markets You will ensure alignment between central strategy and local execution with Business Units You will position the website as a core strategic asset supporting business growth and acquisition efficiency 2) Own performance, data and scalability at group level You will be accountable for Core Web Vitals, page speed, indexing and crawlability, in collaboration with Integration teams and technical partners You will work with Marketing Analytics to define a best‑in‑class tracking and tagging framework for key business metrics You will ensure the website ecosystem is scalable, robust and performance‑driven 3) Lead transformation and high‑impact strategic projects You will build and drive a continuous CRO roadmap with Design and Product teams You will ensure strong CMS governance and oversee the Wordpress and Younited.com migration You will be a key stakeholder in Younited’s acquisition transformation linked to AI, including GEO and LLM positioning