Paytm Labs
Paytm Labs

Head of Go-To-Market (GTM) - Enterprise Sales

TLDR

Own the end-to-end GTM for a fast-growing product, unifying marketing, demand generation, and sales enablement to drive rapid market traction from launch.

About the Role

We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire

commercial launch and expansion strategy for our product. This isn't a traditional, siloed

marketing or sales role—this is a unified, high-impact position designed for a strategic leader

who views marketing, launch mechanics, demand generation, and sales enablement as a

single, continuous motion.

As a product goes live, you will literally be the person who takes the product to market. If you

possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is

built for you.

Key Responsibilities

Your mission is simple yet challenging: bridge the gap between product readiness and market

dominance.

 The Launch Mastermind: Own the end-to-end launch strategy for our product. You will

define the positioning, messaging, and rollout phases to ensure maximum impact on day

one.

 Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as

separate departments, but as a single, cohesive engine.

 Demand Generation: Design, execute, and scale data-driven inbound and outbound

campaigns that build a robust, high-converting pipeline.

 Sales Enablement: Arm the sales team with the exact tools, collateral, competitive

intelligence, and playbook they need to close deals faster.

 Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and

Executive leadership to align market feedback with product roadmaps.

What We Are Looking For

 The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen.

You deeply understand the psychology of the buyer (Marketing) and the mechanics of

closing a deal (Sales).

 Launch Experience: You have a proven track record of successfully launching new

products or entering new markets from scratch, preferably in a fast-paced environment.

 Data-Driven Builder: You are comfortable working with analytics, attribution models, and

CRM data to optimize the funnel continually.

 Strategic & Hands-on: At the GM level, you can chart the 12-month strategy but aren't

afraid to roll up your sleeves to write a launch brief or review a sales deck.

Qualifications & Requirements

 Experience: 10+ years of experience in Growth, Marketing, or Business Development, with

at least 3–5 years leading integrated GTM strategies.

 Industry Fit: Experience in B2B SaaS, tech, or high-growth product companies is highly

preferred.

 Location: Must be based in or willing to relocate to the Delhi/Noida region for this on-site

position.

 Education: Bachelor’s or Masters degree in Business, Marketing, or a related field (MBA

from a tier-1 institute is a plus, but proven execution matters more).

Why Join Us?

You will have total ownership of a live product's market trajectory. This is a high-visibility, high-

impact role at the senior level where your success directly dictates the company's growth curve.

Paytm Labs builds secure and scalable database platforms to support India's leading mobile payments and financial services distribution company. Our innovative technologies empower small businesses by simplifying payments and commerce, while also driving financial inclusion for millions of consumers across the country.

Founded
Founded 2014
Employees
51-200 employees
Industry
internet
Total raised
$1.1B raised
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