Head of Marketing
TLDR
Translate a technical AI voice product into compelling positioning, build AI-first growth playbooks, and lead go-to-market expansion into UK and US markets.
About the Role
We're looking for a Head of Marketing to own and scale our marketing engine end-to-end — from strategy and budget through to hands-on execution. You'll translate a technical AI voice product into compelling positioning, build a repeatable growth motion, and play a central role in driving international expansion into the UK and US markets.
What You'll Do
Own marketing strategy, budget, prioritisation, and KPIs with full operational responsibility.
Define positioning, storytelling, and content that make a technical product memorable and conversion-focused.
Build and run an AI-first growth playbook that scales inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and markets, including UK and US expansion.
Report on pipeline impact and use experiments and data to drive channel decisions.
Hire and develop a high-performing marketing team as the company scales, while staying hands-on.
What We're Looking For
4+ years in growth or marketing with a track record of owning the function and managing a meaningful budget, ideally at an early-stage company.
Proven ability to translate technical products into clear positioning and compelling narratives.
Strong hands-on experience across organic and paid channels, with a focus on building repeatable playbooks.
Experience designing and executing AI-driven and automation-led growth strategies.
Data-driven mindset with experience running experiments and tracking pipeline KPIs.
Experience building and leading marketing teams while remaining operationally involved.
Experience leading go-to-market launches for new segments or international markets.
Fluent in both English and German (bilingual proficiency required).
Compensation & Benefits
Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.
Location
This is a fully on-site role based in Berlin, Germany. Remote work is not available.
Clera harnesses the power of artificial intelligence to match high-growth startups with exceptional talent, streamlining the entire headhunting process. This innovative approach simplifies the job search for candidates while providing startups with access to a curated pool of skilled professionals who align with their needs.
- Founded
- Founded 2024
- Industry
- Internet Software & Services