Head of Marketing

Why we need you

As Head of Marketing, you will be responsible for crafting and executing the marketing strategy based on the company’s growth plan in Thailand. A strong background and understanding in brand and performance marketing is a must. You will need to work closely with stakeholders from other departments (Sales, Operations, Finance etc.) to align on strategy and initiatives.

This is an exciting challenge for an aspiring brand marketer. If you are a hardworking and motivated team player with a “can-do” attitude, we would like to hear from you.

What you will do

• Planning, Budgeting and Executing
  • Develop, execute and iterate the marketing strategy (offline and online) for the brand as well as for Ninja’s suite of consumer products (with strong focus on one product in particular)
  • Make use of competitor analysis and market trend information to develop marketing and product strategy
  • Work closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partners
  • Create, implement and oversee (digital) media campaigns based on e-commerce business objectives
  • Supporting sales and lead generation efforts through the different marketing channels
  • Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
  • Optimize our marketing automation and lead nurturing process through email, content and social channels
  • Develop documentation and road maps for processes, A/B tests and promotions that succeed through email or digital
  • Regular campaign monitoring and optimization, with post-buy reporting of key metrics
  • Manage and monitor product distribution and performance
  • Managing budget overview for all marketing related activities
• Brand Management

• Responsible for Ninja Van’s brand and positioning in the market
• Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.
• Being responsible for brand management and trademark identity
• Planning and conducting suitable online and offline marketing campaigns with a budget
• Oversee the creation and publication of all marketing material (POSM, leaflets, etc.) in line with marketing plans.
• Take charge of shipper support and ensure timely responses to customer queries and feedback

• Team management

• Develop and manage the marketing team with high sense of ownership
• Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity
• Identify goals and evaluate based on performance

What you will need

• At least 5 years of managerial or leadership role in marketing
• At least 5 years of relevant brand marketing experience for B2C
• At least a reputable university education in Marketing
• Any advanced professional digital marketing certification such as Facebook, Google will be a plus
• Proficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …), Social Media Listening Tools etc.
• Strong SEM skills, sensibilization to content and SEO
• Good understanding of digital marketing trends and technologies in Thailand
• Proficiency in English (TOEIC >750) and Thai, both speaking and written