PT Otto Menara Globalindo
Head of Marketing
- Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
- Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
- Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
- Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
- Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
- Hire, coach, and grow the demand generation and marketing team as the org scales
- 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
- Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
- Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
- Experience managing and scaling marketing teams
- Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce) and comfortable owning funnel metrics and reporting
- Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
- Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals
PT Otto Menara Globalindo builds McEasy, a leading transportation management system in Indonesia designed to simplify logistics operations through innovative IoT integration. Our solution is trusted by hundreds of companies to enhance their operational efficiencies and streamline their supply chains.
Head of Human Resources