Head of Marketing
TLDR
Transform a lean marketing function into a measurable demand creation engine while driving awareness in the utility sector's complex procurement landscape.
1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales.
Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns
Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience
Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline
2. Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas.
Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework
Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage
Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights
Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)
Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions
Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20–40-year-old CIS platforms
Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework
Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets
Develop an analyst and industry influencer engagement strategy, including selection consultant briefings and advisory relationships that build pre-RFP awareness
Leverage AI to create a system that takes signals from the market, competitors, and social media to create content, battlecards, and updated messaging for SpryPoint
3. Content Strategy & Brand - Directing content output and brand consistency in service of pipeline creation and positioning goals.
Utilize AI and a network of agencies and contractors spanning content, design, and web, managing output to support a GTM-aligned content calendar
Build a content engine that serves every stage of the buyer journey: thought leadership and market education, mid-funnel persona-specific assets, and late-stage proof content
Ensure all marketing content aligns to SpryPoint’s GTM strategy, ICP tier priorities, and campaign calendar
Own SpryPoint’s web presence as a demand generation asset; SEO strategy, conversion optimization, and content currency
4. GTM Engineering & Team Leadership
Partner with the VP of Revenue Operations on lead scoring, ABM targeting, and outbound prospecting campaign operationalization
In collaboration with RevOps, build the reporting cadence, dashboards, and KPIs delivering marketing performance visibility with board-level consumption in mind—including pipeline contribution, inbound lead volume, cost per lead, and event ROI
Modernize the tech stack to bring in cutting edge, AI-powered tools that enable the marketing team to work faster and more efficiently
Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO
Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team
Advise on the timing for hire and development of a Demand Generation Manager
Manage the full marketing budget with transparency to spend-to-pipeline ratios
Work closely with Sales, RevOps, Product, and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives
SpryPoint builds a cloud-native customer service and operations platform specifically designed for utilities, enhancing the way they interact with and serve their communities. Our platform is currently utilized by over 100 utility clients across North America and the Caribbean, making utility management more efficient and effective.