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Product Owner Hiring Trends

How demand for Product Owner roles at startups is changing, measured as a share of all startup job postings so it reflects hiring rather than how many startups we track.

Share of startup postings
0.21%
Last 12 months
Change in share
+6.5%
From 0.20% the 12 months before
Startups hiring
154
Established startups, last 12 months

Demand over time

Product Owner jobs made up 0.21% of startup job postings in the last 12 months, up from 0.20% in the 12 months before.

154 established startups hired for the role, down 16.3% from 184.

Product Owner share of startup job postings

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Per quarter since Q1 2017.
Show the data
Quarter Share of postings
Q1 2017 0.28%
Q2 2017 0.22%
Q3 2017 0.23%
Q4 2017 0.24%
Q1 2018 0.18%
Q2 2018 0.24%
Q3 2018 0.18%
Q4 2018 0.24%
Q1 2019 0.15%
Q2 2019 0.16%
Q3 2019 0.17%
Q4 2019 0.20%
Q1 2020 0.22%
Q2 2020 0.21%
Q3 2020 0.20%
Q4 2020 0.22%
Q1 2021 0.23%
Q2 2021 0.25%
Q3 2021 0.24%
Q4 2021 0.18%
Q1 2022 0.21%
Q2 2022 0.24%
Q3 2022 0.19%
Q4 2022 0.21%
Q1 2023 0.22%
Q2 2023 0.16%
Q3 2023 0.19%
Q4 2023 0.18%
Q1 2024 0.15%
Q2 2024 0.20%
Q3 2024 0.17%
Q4 2024 0.17%
Q1 2025 0.18%
Q2 2025 0.21%
Q3 2025 0.23%
Q4 2025 0.20%
Q1 2026 0.22%
Q2 2026 0.22%
Q3 2026 0.20%

Where Product Owner jobs are

20.4% of Product Owner postings in the last 12 months were in the United States.

There, the role made up 0.09% of all startup postings.

Top countries, last 12 months

Country Share of Product Owner postings Share of the country's postings
United States 20.4% 0.09%
Germany 11.1% 0.49%
United Kingdom 6.5% 0.22%
India 5.6% 0.23%
Canada 3.3% 0.16%
Netherlands 1.3% 0.23%
Indonesia 1.1% 0.55%
France 0.7% 0.07%
Poland 0.3% 0.05%
Vietnam 0.2% 0.14%

Methodology

  • Trends come from job postings on startup.jobs, sourced from startups' career pages and jobs posted directly by employers. Employers our vetting rejected or couldn't confirm as startups are left out.
  • We keep adding startups, so posting counts grow even when hiring doesn't. Every trend is therefore a share of all startup postings in the same period, which stays comparable as coverage grows.
  • Broad catch-all titles such as Manager or Specialist are left out of role rankings.
  • Quarterly shares start in 2017 and cover complete quarters. Changes compare the last 12 full months with the 12 before.

For salaries, remote work, and AI hiring, see the startup hiring statistics.

Other roles in Product