Sales Development Representative (SDR) Hiring Trends

How demand for Sales Development Representative (SDR) roles at startups is changing, measured as a share of all startup job postings so it reflects hiring rather than how many startups we track.

Share of startup postings: 0.70%; Last 12 months
Change in share: -12.4%; From 0.80% the 12 months before
Startups hiring: 439; Established startups, last 12 months

Demand over time

Sales Development Representative (SDR) jobs made up 0.70% of startup job postings in the last 12 months, down from 0.80% in the 12 months before.

439 established startups hired for the role, down 15.4% from 519.

Sales Development Representative (SDR) share of startup job postings

Per quarter since Q1 2017.

Show the data

Quarter	Share of postings
Q1 2017	0.80%
Q2 2017	0.63%
Q3 2017	0.57%
Q4 2017	0.64%
Q1 2018	0.64%
Q2 2018	0.68%
Q3 2018	0.70%
Q4 2018	0.83%
Q1 2019	0.80%
Q2 2019	0.79%
Q3 2019	0.77%
Q4 2019	0.87%
Q1 2020	0.87%
Q2 2020	0.63%
Q3 2020	0.85%
Q4 2020	0.91%
Q1 2021	1.1%
Q2 2021	1.0%
Q3 2021	0.93%
Q4 2021	0.94%
Q1 2022	0.91%
Q2 2022	0.76%
Q3 2022	0.69%
Q4 2022	0.75%
Q1 2023	0.84%
Q2 2023	0.79%
Q3 2023	0.78%
Q4 2023	0.72%
Q1 2024	0.72%
Q2 2024	0.80%
Q3 2024	0.69%
Q4 2024	0.68%
Q1 2025	0.83%
Q2 2025	0.78%
Q3 2025	0.83%
Q4 2025	0.81%
Q1 2026	0.84%
Q2 2026	0.69%
Q3 2026	0.63%

Where Sales Development Representative (SDR) jobs are

41.5% of Sales Development Representative (SDR) postings in the last 12 months were in the United States.

There, the role made up 0.60% of all startup postings.

Top countries, last 12 months

Country	Share of Sales Development Representative (SDR) postings	Share of the country's postings
United States	41.5%	0.60%
United Kingdom	11.1%	1.2%
Germany	5.6%	0.81%
Canada	4.6%	0.76%
Australia	4.3%	2.0%
Spain	3.7%	1.9%
Netherlands	1.6%	0.92%
Singapore	1.5%	1.1%
India	1.3%	0.17%
Brazil	1.2%	0.49%

Methodology

Trends come from job postings on startup.jobs, sourced from startups' career pages and jobs posted directly by employers. Employers our vetting rejected or couldn't confirm as startups are left out.
We keep adding startups, so posting counts grow even when hiring doesn't. Every trend is therefore a share of all startup postings in the same period, which stays comparable as coverage grows.
Broad catch-all titles such as Manager or Specialist are left out of role rankings.
Quarterly shares start in 2017 and cover complete quarters. Changes compare the last 12 full months with the 12 before.

You are welcome to cite these figures with a link: Source: Startup Jobs, startup.jobs/roles/sales-development-representative-sdr/trends

For salaries, remote work, and AI hiring, see the startup hiring statistics.