Senior Vice President of Sales (f/m/d)

Lead the Future of Trust in E-Commerce

At Trusted Shops, we believe in a digital world where trust is the foundation of every online transaction. With over 30,000 online retailers and millions of consumers placing their confidence in our solutions, we are on a mission to build Europe’s Community of Trust.

Headquarter in Cologne, Germany, more than 800 Trustees work across Europe every day to shape a digital world where shoppers and stores can connect with confidence.

Now, we are looking for a Vice President of Sales to lead our sales, account management, and customer success teams across multiple European markets and drive our next phase of growth.

Your Mission:

As VP Sales, you will be the driving force behind our revenue growth, customer-centric culture, and operational excellence across our key markets: DACH, BENELUX, Italy, Spain, France, Poland, UK, and the Nordics. Your leadership will not only expand our market presence but also strengthen relationships with existing customers to ensure sustainable, long-term success.

Your impact will be measured by your ability to increase Annual Recurring Revenue (ARR), grow Net Revenue Retention (NRR) in every market, and empower high-performing teams to exceed their goals.

Your Responsibilities:
1. Drive Growth and Revenue Expansion

• Lead and execute a scalable sales strategy that ensures annual revenue growth from the business memberships across all markets.

• Develop and refine regional sales approaches to adapt to diverse market needs while maintaining a unified vision.

• Collaborate with marketing, product, and operations teams to ensure our offerings align with customer needs and market dynamics.

2. Lead with Vision and Inspire Change

• Be a thought leader and trusted advisor within Trusted Shops, guiding teams and stakeholders toward our ambitious growth vision.

• Drive alignment between strategy and execution, ensuring every initiative supports our long-term mission.

• Inspire a winning mindset that empowers teams to embrace challenges and achieve excellence.

3. Build a Customer-First Sales Culture

• Infuse a customer focus into every team, ensuring value-driven conversations and long-term relationships.

• Elevate customer success and account management strategies to boost engagement, retention, and expansion.

• Establish customer-centric KPIs to track impact and continuously optimize performance.

4. Increase Net Revenue Retention

• Strengthen customer loyalty and upsell strategies to maximize expansion revenue in each market.

• Implement best-in-class renewal processes to ensure our members continue to see Trusted Shops as a must-have partner.

• Align sales, account management, and customer success for seamless, end-to-end customer journeys.

5. Create and Develop High-Performing Teams

• Build and mentor world-class sales and customer success teams that operate at the highest level of productivity.

• Champion ACT (Agile Customer Teams) leaders in each market, empowering them to deliver exceptional results.

• Foster a culture of collaboration, accountability, and innovation, ensuring that teams are engaged and motivated.

6. Optimize Sales Excellence and Execution

• Apply and evolve proven playbooks for predictable and scalable revenue growth.

• Ensure data-driven decision-making with support of our Controlling/ Business Intelligence Team, leveraging analytics to drive continuous improvement.

• Standardize best practices across regions while allowing flexibility for market-specific adaptations.

What Success Looks Like

• Annual recurring revenue (ARR) grows by 20% year over year.

• Net Revenue Retention (NRR) surpasses 100% in all markets, demonstrating strong customer loyalty and expansion.

• Customer engagement and satisfaction increase, leading to improved retention and expansion.

• ACT heads are well-supported and empowered, driving excellence in every market.

• ACTs teams are high-performing, motivated, and consistently meeting or exceeding targets.

• Sales, Account Manager and Customer Success Manager playbooks are consistently executed across regions.