UK Head of Membership - Soho Friends

Who We Are…

We are a collection of members' clubs, restaurants, hotels and cinemas, catering to those in the film, media, fashion and creative industries. Over a year ago we launched our newest membership Soho Friends. Soho Friends is a global membership and we welcome everyone with a creative soul regardless of their day-to-day job. Soho Friends gives its members access to book our bedrooms, visit our Studio spaces to eat, drink and collaborate with others. You can also attend one of our many events across our studios globally as well as receive other benefits including offers at our restaurants, Cowshed and Soho Home.

Opportunities for all…

Soho House was created to bring diverse communities of people together, and we take the same approach when building our teams. We thrive on differences and believe it is critical to our success as a global company. Soho House is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

The Role…

At Soho House, the Head of Membership will oversee the growth of our Soho Friends membership. This person will be responsible for driving the day-to-day member recruitment and retention of Soho Friends members across the UK overseeing all aspects of the member experiences, including events, content and all member communications.

A successful Head of Membership knows that partnership and collaboration across multiple departments is crucial to create the engaging, friendly experience our members enjoy. The Head of Membership is responsible for gathering feedback from members on levels of service and facilities in our Studios, at events and experiences and developing appropriate responses to ensure a consistently high quality experience.

Through the communications strategy, they will ensure that members get the most out of their experience, in our Studios and through our digital platforms, developing content and opportunities for member connection to make our digital community as vibrant and engaging as the one in the Studios.

The Head of Membership will report into the UK Membership and Communications Director and have a dotted line into the Group Friends Membership Director. They will ensure we recruit creative, quality members and keep the “magic” throughout our Spaces.

Main Duties…

• Recruitment & retention: drive membership recruitment through an extensive breadth of personal contacts in the creative industries, as well as reaching out to new networks. They will work to build and strengthen the Soho Friends Committee and Content Ambassadors, get quality applications and be responsible for hitting quarterly member targets for the UK. Collect and analyse retention metrics as well as member survey data to better understand the needs and wants of the members across the region
• Team Management: successfully recruit, lead and manage a diverse, high performing membership team. As well as lead and influence across other teams mainly events and communications.

• Committees: oversee and be responsible for building, growing and motivating the Membership Committee and Content Ambassadors ensuring they are optimally balanced in terms of age, sex, industry and level of experience as well as hitting targets for bringing on board new members

• Events & Experiences: Foster the creation, implementation and hosting of regular events and experiences for members. Membership Managers meet with members and look to collaborate with them on workshops, gigs, pop ups etc They work closely with the events team to execute the calendar of events, ensuring each event delivers the Soho House magic and promotes member engagement
• Communication: execute a communications plan ensuring members receive relevant and regular content and communication through our newsletters, social channels, push notifications, PR etc

• Soho House magic: partner with membership leaders to prospect and recruit high-profile members
• Membership Quality: review all membership applications ensuring all approved members meet what we are looking for in Soho Friends members
• Membership Admin & Introduction: ensure all internal admin processes are followed correctly. Host member mixers, follow up on complaints and disciplinary issues
• Local outreach: Engage in considerable networking and outreach activity to establish key local individuals, connectors, opinion leaders and creatives to build Soho Friends awareness, spread goodwill and attract new members
• Managing member behaviour: take the lead in all member behaviour in your region, leading your team and making potentially difficult calls to members regarding behavioural issues, detailing notes of the conversations to be documented. Ensure all member behaviour/conduct/attire issues are correctly documented and followed up on swiftly.
• Local Intel: gather intel on the make up of the creative industries across London and key cities and the population, which areas are the areas to be in, where people hang out, what trends and challenges are present in the city
• Wider Membership Team: take part in periodic conference calls or meetings with international membership colleagues to discuss current issues, as well as brainstorms and creative meetings as appropriate.
• Brand Ambassador: be a Soho House brand ambassador wherever in the world you go, always embodying our core values and bringing the Soho House magic

Requirements

• Influential leader who is driven by a balance of data-led analytics and relationships built throughout the creative community to ensure proper processes, effective programs and technology are in place to support further growth and development across the region of member recruitment and retention
• Energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical finance and administrative initiatives
• Entrepreneurial nature – must be self motivated and driven to get things done
• An individual with an extensive book of contacts in the creative industries in your cities
• Flexibility to travel frequently around your region, as well as working late nights and weekends as and when required
• Strong organisational and management abilities
• Charismatic, confident and creative personality
• A well-travelled individual with an educated worldview and a learned appreciation of different cultures, politics, areas, creative groups and social scenes.
• A consummate people person and natural networker
• Daily use of the Microsoft Office Suite, Salesforce and other systems
• 5+ years of experience as a respected leader and of leading a team
• Excellent written and verbal communication skills
• Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively
• Flexible to work evenings and weekends

Benefits

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

• Discounts at Soho House globally, as well as Soho Home and Cowshed
• Every House Membership
• Enhanced Pension Scheme
• Private Health and Dental Care
• Cycle to Work Scheme/Season Ticket Loan
• In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
• Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.